One of the Babes: Frock On Vintage

Pictured: Liz Avants. Photo via Liz Avants

Pictured: Liz Avants. Photo via Liz Avants

Today, we feature Liz Avants of Frock On Vintage. She'll be a vendor at our August meet, and we love that she's turned her passion project into a full-time job. Get to know her in the Q&A below:

Q: What inspired you to start your business? Did you have any role models or learn from someone, in particular?

A: I’ve shopped second-hand my whole life, and in more recent years developed a passion for vintage clothing. I was inspired by a woman named Heidi Hanna, who took me under her wing and mentored me in the ways of fashion and encouraged me to elevate my look. After moving to Austin and finding limited opportunities for work in the visual arts (I was the associate director of an art gallery for seven years before moving to Austin) I began to consider my options. It was the perfect time to open my own business, and vintage clothing was a natural choice, as clothing and art have many of the same elements; color, shape, scale, proportion, texture, etc. I love art, but appreciate the accessibility of clothing and loved the idea of having a shop where the clothing really speaks to and about the people who choose a particular item. The people of Austin love vintage, and there’s no shortage of vintage shops in town, however I didn’t feel like there was one that combined all the elements I was looking for: Buying, selling, trading, in-store alterations and reasonable prices are the cornerstone of Frock On Vintage, all provided in an open, inviting atmosphere with friendly women at the helm.

Q: Do you have any tidbits of advice for people with passions, in general?

A: I certainly encourage people to try to make a living at what they love. You must prepare yourself as best you can, whether that means gaining experience working for someone else who's doing what you ultimately want to do, or taking business classes to ensure that you can make the best decisions possible to set yourself up for success. Start slow, but START!! Doing anything to reach your goal is better than doing nothing.

Q: What have been your favorite moments of creativity?

A: I think this shop was it. It was probably about six months from the time I first had the idea for the shop to actually being open. It was a whirlwind, but so incredible! The shop design and build-out were stressful, but fun. I love the way it turned out. It's much more spacious and inviting than the exterior suggests.

Q: What have been the most challenging moments in your career, thus far?

A: Self doubt. A bad day or week at the shop can riddle me with anxiety about my choices. I have to remind myself to stay calm and evaluate the situation. Is it something I can do anything about? If not, I keep moving on. If so, I try to make appropriate corrections or improvements.

Q: When you're discouraged, what do you run to or away from?

A: It's easy to stick your head in the sand sometimes. There are countless obstacles that one faces as a business owner. Usually I try to tackle things head-on, but chocolate definitely helps. Always.

Photo via Liz Avants

Photo via Liz Avants

Your favorite band: Duel and Paris Falls (my husband is in both)!

Your favorite book:
 know this is awful, but Pinterest is such a time-suck for me that I haven't picked up a book for pleasure in a while. "Ishmael" by Daniel Quinn is probably my most recent favorite. It's incredibly poignant for the times we live in. It'll make you reevaluate everything.

Your local Austin gem: 
I really love Room Service and Rave On Vintage. I bought a home about a year ago and have been having the most wonderful time "nesting," if you will. In my next life, I think I'll be an interior designer.

Your social media handles: @FrockOnATX on Twitter, Instagram and Etsy, Frock On Vintage on Facebook

Jane Claire HerveyComment