One of the Babes: The Moxie Fox

Photo via Christiana White

Photo via Christiana White

Size.

It's something we're told can be too big or too small. It's something we look at in the mirror. It's something a store might not have for us.

But for Christiana White, owner of The Moxie Fox boutique, "size" means any size (like it should). White's store carries all sizes—specifically sizes two through 26, and we're happy to say she's a vendor at our September meet.

Get to know this boss:

Q: What inspired you to start your business? Did you have any role models or learn from someone, in particular? 

A: So many things! I am an entrepreneur at heart and I knew I wanted to open an online retail store that offered small batches of beautiful clothing that women could wear and feel lovely and confident in.  I’d witnessed the power of how feeling good about your outer appearance could breed inner confidence and strength, with both previous companies. I’ve been a clothing/style fanatic my entire life. I also knew I wanted my company to partner with non-profits and causes that I felt strongly about supporting.  I love Diane Von Furstenburg. She is fearless, decisive and creative all while building others up, in an industry where many people are cutthroat, she seems to live as a mentor instead. 

Pictured: Christiana White. Photo via Christiana White

Pictured: Christiana White. Photo via Christiana White

Q: Do you have any tidbits of advice for people with passions, in general?

A: Serve and support others—sowing and reaping, baby. it’s a feedback loop that can bring you constant inspiration. Sometimes, you have to listen to your heart/gut/spirit over logic. If your resume doesn’t qualify you as a pro in your passion, but you come alive when you _______ or when you dream about ________ then start moving toward it. You don’t have to sell the farm for it, but simply begin somewhere to put tangibility to your vision—even if that just means you grab a notebook and start to dream on paper.

Take courage. You will need it. Fear of the unknown in any new endeavor can be crippling. Consider it the enemy of your destiny. Instead of fear, make a list of daily goals and questions you need answered. Then make a list of resources for how you might resolve those things—friends, other experts, networking groups, Google search, prayer etc. Often an answer is much closer than we think.

Photo via Christiana White

Photo via Christiana White

Q: What have been your favorite moments of creativity?

A: There was one day in particular at a trade show that it all became clear to me. I had been through hundreds of suppliers lines and literally fished through thousands of pieces of clothing. I was looking for “the perfect line” that ran in sizes 2 to 26 or some size range I felt was fair and inclusive. After hours of searching and dozens of conversations with suppliers and designers, I realized there was a glaring problem in the fashion industry—with the whole supply chain—and I was confused and concerned about it. That one day, I became obsessed with the idea of serving women who seemed to have been forgotten about and even shamed in the shopping experience. 

Photo via Christiana White

Photo via Christiana White

Q: What have been your most challenging moments in your career, thus far? 

A: Every moment that I have to trust my gut in the face of the fear of the unknown. Starting from scratch, after leaving behind a very secure position, has required constant faith that I am on the right path. So every new idea that I know good and well is “bigger than me” is a challenge, because I’ve never done it, never been successful in that space and have a million unanswered questions and that can be terrifying. 

Photo via Christiana White

Photo via Christiana White

Q: When you're discouraged, what do you run to or away from? 

My faith is central to everything meaningful that I do. I definitely run to prayer, meditation- basically to my “quiet time” where I can listen and hear that “still, small voice” of God give me directions, answers that I desperately need and fresh confidence. I equally run away from fear—it’s such a lie and toxic to my dreams, so I shut it down daily.  

Photo via Christiana White

Photo via Christiana White

Your favorite band: Tame Impala

Your favorite book: Not super exciting, but the Shark Tank book for entrepreneurs is what I’m currently reading.

Your local Austin gem: The Congress Burger at Second street Bar and Grill with the Truffle Fries. Just… total nirvana in my mouth. 

Your social media handles: @moxiefoxstore on Instagram and Twitter, The Moxie Fox on Facebook and Pinterest

Photo via Christiana White

Photo via Christiana White

Jane Claire HerveyComment