Local Gem: Make The Rest Up
Meet Natasha Russ (center) founder of Make The Rest Up, a "mobile makeup van-ity in Austin, Texas that makes you feel beautiful, fast." You can check out the services offered by Make The Rest Up here and read more about how Natasha got her start below.
Q: What inspired you to start working in the field/Industry? Did you have any role models or learn from someone, in particular?
A: Technology really inspired me to start Make The Rest Up! Growing up without many beauty role models who looked like me, I turned to the Internet to learn how to highlight my best features and see what enhancements were best for my Indian features. I realized during my time at Google how powerful Youtube had become in the beauty community and how it was really empowering women to gain confidence rather than just providing a creative outlet. I decided that I wanted to give women a way to experience that in real life as well and in turn, help other women get access to education, technology and entrepreneurship. Thus, Make The Rest Up and our monthly charitable donations was born!
Q: Do you have any tidbits of advice for people with passions, in general?
A: Pursue it. Just do it. Getting started is the scariest and hardest part but you will be surprised at how enjoyable and quickly things will happen if you just get going. Don’t wait!
Q: What have been your favorite moments of creativity?
A: Really, any time me and my co-founder Anna get together, it’s like a creative tornado. We have so many similarities and yet so many awesome differences that it’s just a storm of ideas. When we get together in person for a weekly meeting in the VANity or elsewhere, our one-hour “quick” meeting turns into HOURS of excitement, designs, partnership ideas and more. In fact, that’s how the entire thing came to be, over a “quick” coffee to talk about makeup services. We developed our entire menu in that first session over three years ago!
Q: What have been your most challenging moments in your career, thus far?
A: That’s a tough one since there have been MANY ups and downs. I think the most challenging moment as of late was to go against the trend and leave my well-paying, prestigious tech job to start a makeup truck that will hopefully help more women read, write and grow. People pretty much told me I was insane but at the same time, I also found out who was truly supportive (which was way more people than I expected) so from that challenge really came a blessing.
Q: What's your day job (if this business isn't your day job)?
A: This is definitely my primary job (and it’s really a day, night and in between!) but I do try and pay the bills on the side through product marketing, content and technology consulting (sexy right?).
Q: When you're discouraged, what do you run to or away from?
A: When I’m discouraged, I run away from myself! I start to doubt my own abilities (as a lot of women tend to do unfortunately) and question just about everything I have done. Luckily both my husband and my business partner Anna have become my “run to” beacons. They help remind me that every business has it’s ups and downs and that what we are accomplishing is so much bigger than even just myself!
Your favorite band at the moment: Spotify’s “Sunday Stroll” playlist (is that cheating?)
Your favorite book at the moment: Too many to count! I really can’t decide, I’m constantly reading something or the other and I have way too many interests from business to science to beauty. My Kindle/Amazon e-book bill is a bit embarrassingly high!