Learn how to get into these gift guides that not only drive sales, but will also build brand awareness and generate invaluable publicity. In this two-hour workshop, you will:
Prepping for a holiday gift guide: Know what products to pitch.
Finding the contacts to pitch: Looking at past gift guides and understanding editorial calendars + tips for finding contacts. We will also hand out a cheat sheet with major national and local contacts.
Writing the pitch: Learn how to write short, concise pitches and subject lines that catch editors’ attentions. You will also learn about what images you need.
Follow up: How to properly follow up without annoying editors.
For more information click here.