BEYOND: Scaling Creative Business

presented by #bossbabesATX and Cee Smith Media,

in partnership with General Assembly

Presented by Cee Smith Media and #bossbabesATX, in partnership with General Assembly, BEYOND is a one-day program hosted in Austin and Washington DC to provide creative entrepreneurs, especially women and the LGBTQ community, insight and actionable steps for scaling their businesses. The Austin event runs from 1 to 5 PM on April 1 at WeWork Congress. This event is free with RSVP.

SCHEDULE

1:00 PM to 1:30 PM

Mingling. Coffee and snacks provided. 

1:30 PM to 2:30 PM

— Workshop #1 —

Next Level Leadership: Building and Guiding Your Team

— Workshop #2 —

A Growing Business' Guide to Digital Marketing Strategy w/ Rachel Denton

Rachel Denton is an e-business and digital marketing manager at Silicon Labs, where she drives the web personalization and optimization strategy for the company. Rachel started her career as an engineer, later applying her analytical skills and eye for detail to digital product marketing and marketing operations for various Austin tech companies. She has a passion for data-driven marketing and enjoys the challenge of finding ways to improve strategies and product growth through the latest tools and resources. Rachel holds an MS in Environmental Engineering and a BS in Chemical Engineering from The University of Texas at Austin.

2:30 PM to 3:00 PM

 Break

3:00 PM to 4:00 PM

— Workshop  3 —

10 Steps to Funding Your Business w/ Cee Smith

Serial entrepreneur and angel investor, Cee Smith, debunks the myths around access to capital, explains what investors are looking for, and investigates whether your business is ready for a major contribution. Especially for women, for creatives and for the LGBT community, this presentation explains how to grow, sustain and scale your business now.

— Workshop 4 —

Fostering Sustainable Creative Relationships with #bossbabesATX founder, Jane Hervey

Collaborative B2B relationships take time and valuable energy—two resources that are hard to come by in a growing business. In this presentation, #bossbabesATX founder Jane Hervey explores the sustainability of creative collaboration and how growing businesses can maximize their co-branded partnerships.

4:00 PM to 5:00 PM

Problem-Solving Town Hall led by #bossbabesATX

Throughout the event, attendees will have the opportunity to tweet problems and/or questions. For this portion of the event, a selection of those problems will be presented for the group to solve and discuss.

About Cee Smith Media Group: Cee Smith Media is a creative investment firm that prioritizes LGBT entrepreneurs. We invest in queer-led creative projects, start-ups, film and you.

About #bossbabesATX: #bossbabesATX is a nonprofit event production agency and collective. We produce meets, workshops, festivals and other pop-up events for self-identifying women in creative industry and the arts.

About General Assembly Austin: General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.