One of the Babes: Lisa Nelson — Future Front Texas

Meet Lisa Nelson, one of our favorite event partners.

She singlehandedly forged the way for our fundraiser last year at West Elm's Austin location. We were fortunate enough to chat with her about her career, what makes community special and how to balance local and community needs in corporate settingss.

Q: What inspired you to start your business? Did you have any role models or learn from someone, in particular?

A: My role in my job just sort of happened to me. I was in a very fortunate position when our company empowered us to own our engagement with our community. It's seems now that the dream job I have been searching for is something that I have been able to create for myself. I had a few ideas and a team of peers who gave me guidance. I go to work everyday with very diverse, creative and intelligent people. They are my role models.

Q: Do you have any tidbits of advice for people with passions, in general?

A: Passions. Who doesn't have them? I'm an indulgent person, so I say, do it. And do it now. If you have your basic needs covered, indulge your passions. That is good stuff. No life is wasted doing what you love.

Q: What have been your favorite moments of creativity?

A: My greatest moments of creativity happen when I am outdoors. I love hiking and being around trees. I just get lost in my thoughts and get the best ideas when I am surrounded by nature. It has inspired me to travel and see nature as much as possible.

Q: What have been your most challenging moments in your career, thus far?

A: Overcoming my own insecurities and time management. I am juggling school and work (shout-out to the moms who do this), and it is hard. Plus, I tend to feel like there is more that I should know in my job description that I am picking up as I go. Sometimes I have to remind myself to stop and look at what I have accomplished.

Q: What's your day job?

A: I am an assistant store manager and event coordinator at West Elm Austin.

Q: When you're discouraged, what do you run to or away from?

A: I seek advice when I feel discouraged. My best friend and my dad are great resources when I have questions about what I am doing in my personal and business life. I try to surround myself with wise people who have insight and genuinely care about my well being.

Your favorite band at the moment: Glass Animals all the way. Local and amazing. I love to listen to them when I hike.

Your favorite book at the moment: "On the road" by Jack Kerouac. I love the time it's set in and the excitement to get out there and "live, live, live!" I feel like Sa,l too. I am observing all these creative people as they make their way to greatness and understand how human they are, too. No one is perfect. And I think that is fascinating.

Your local Austin gem: I recently came across Austin Woman Magazine and I highly recommend it. Women have so much to learn from one another and this magazine introduces you to prominent women in our community.

Your social media handles: Catch up with Lisa on Instagram at @lanelsonatx.