21 Questions With Jasmine Cormier and Soy Society Wellness
As part of our ongoing craftHER Market, we recently launched 21 Questions—a series of short and fun questions designed to spotlight the stories, missions and personalities of our featured vendors.
In conversation with bbatx Communication Design Intern Eunice Bao, Jasmine Cormier, founder of Soy Society Wellness, chats about her No. 1 muse, favorite candle scent and proudest career milestone.
Photo courtesy of Soy Society Wellness.
ABOUT JASMINE CORMIER AND SOY SOCIETY WELLNESS
Pleasure to meet you! I'm Jasmine, the owner of Soy Society Wellness.
I am an avid health enthusiast. I am not afraid of trying the unusual. I went from managing apartment complexes to working full-time in the fitness health industry. Creating Soy Society Wellness came from piecing all of me together versus trying to keep all my interests and values separated.
In 2015, I was struggling to manage my anxiety and depression. With no treatment, I began to have anxiety attacks at home and at the workplace. Anti-Depressants were more of a way to get me started on better managing my mental health and not an end-all-be-all means of fixing the issue. In my soul search, I became a certified RYT- 200 Vinyasa Yoga and Yoga Sculpt teacher. The mind-body connection strengthened who I was from the inside out.
Shortly after, I began my hand-poured candle collection to allow me peace through working with my hands. Creating aromatherapy candles grew my knowledge of essential oils, not only in my yoga practice but also their benefits in everyday home-life. Slowing down to hand make each candle keeps me grounded in my work and journey of mindfulness and wellness.
My vision for Soy Society Wellness is to offer you resources for a content and grounded life. With our candles we believe in room-filling fragrance, and candles that do good to your mind, body, and soul. Our candles have intentions which can inspire hope and support you on your journey. As we expand on our candle collections, we also offer Sip & Wick candle-making classes and a YouTube channel focused on helping entrepreneurs.
Here are JASMINE’S 21 answers:
1. What’s your day-to-day mantra?
All things are working for my good.
2. Describe SOY SOCIETY WELLNESS in three emojis.
🕯👌✨
3. Why did you start Soy Society Wellness?
As a way to help people on their journey through intentions with candles
4. Craziest thing on your bucket list?
Zip line through the rainforest (I did get to zip line a jungle in Costa Rica 😆)
5. The thing you most wish for the world is…
That we could be happier with less and to care for the environment
6. What would you love to see more of from small businesses like yours?
I’d like to see them keep pushing and trailblazing and supporting one another.
7. No. 1 muse?
Rihanna—she’s such a boss and totally 💯 percent herself.
Photo courtesy of Soy Society Wellness.
8. First thing you think about in the morning?
I need coffee first and then I do the work.
9. You can never leave your house without…?
My clear lip gloss and eyelashes
10. What have you let go of this year that’s made a positive change in your life?
The idea that I need to do more or be more; I have everything I need.
11. Favorite small businesses in Austin?
Bruja, Dosí Blends and A Dose of Resin
12. Hardest lesson learned?
There will always be something on my to-do list, and that’s okay.
13. Something new you’re trying?
To be fully present in the moment and get to know people deeply so we both feel seen
14. Favorite candle scent?
It will always be WELLBEING, but I do love CONFIDENCE.
Photo courtesy of Soy Society Wellness.
Photo courtesy of Soy Society Wellness.
15. Currently listening to..
Anderson.Pak. Love 💕 his Malibu album.
16. How would you describe your creative and production process?
My creative process is intuition-based. My production process is system-driven.
17. Best advice you’ve been given?
The best advice is my sister always saying “Go for it!” when I tell her my ideas.
18. What does a day-in-the-life FOR JASMINE consist of?
My day consists of working as a dance teacher, working on Soy Society and finding time to just be Jasmine.
19. Proudest career milestone?
That my candles are in WholeFoods
20. Something you treasure?
I treasure my family, my dog Evie and my gemstone rings 💍.
21. What do you want people to feel when they buy/use your products?
I want them to feel encouraged and supported, but also hype because the candle smells so darn good!
SOY SOCIETY WELLNESS is part of craftHER Market—our creative community marketplace nurturing homegrown artists, small business owners and designers in Texas.
Want to know more about our vendors? Our digital catalogue, crafthermarket.com, is open through April 30. You can browse 120+ vendors there online 24/7.
Some of Jasmine’s favorites on the lineup are:
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